Homegrown brand Castlery to unveil new flagship store at Liat Towers
“Castlery has actually established a clear strategy to reach this ambition while sustaining a solid Singapore base,” claims Jeffrey Siow, handling director and CEO of EnterpriseSG. Currently, worldwide orders make up over 80% of Castlery’s overall income.
What had started out as a four-man group in Ubi in 2013 has actually expanded as an electronic brand and a disruptor in the typical furniture pieces business market. Castlery’s collection of furnishings now participates 300,000 houses internationally.
Domestic furniture manufacturer Castlery prepares to introduce a brand-new flagship store at Liat Towers in the 3rd quarter. Completing 24,000 sq ft around 2 levels, it is going to be the brand’s largest shop to date and will include an increased showroom experience that complements Castlery’s online-to-offline shopping experience. Situated in the heart of Orchard Road, Liat Towers is additionally residence to global companies like Hermes, a French high-end style home and Swiss luxury watch maker Audemars Piguet.
“Being the initial regional furniture pieces brand to set up in Liat Towers is a considerable and significant event for us. It is a physical manifestation of our growth desires and shows our undeviating dedication to staying real to our sources, “states Castlery founder Declan Ee.
Given that joining the Venture Singapore’s (EnterpriseSG) scale-up program in November 2019, Castlery has actually observed a six-fold rise in earnings, releasing shops in as much as 50 metropolitan areas in the United States and increasing ventures in Australia.
“The government will certainly determine and also partner extra business like Castlery to create the next generation of Singapore Global Enterprises as the following engine of growth for our overall economy,” adds Siow. As part of its global progress approach, the label likewise intends to employ 100 even more team members over the next year to fill up supply chain, promotion and also graphic merchandising positions.